For over 30 years I have been consulting to leaders in local governments all across Canada. Throughout my career, my clients have frequently called upon me for advice when sourcing consultants offering other specialized services. I only recommend the best and I do so on the basis of my reputation for honesty coming with the referral. The Synergist team is made up of very bright, creative and persuasive professionals. That is not the only reason I recommend Synergist to do your communications work. I do so because of their integrity. Not only would they provide you with custom solutions and an honest assessment of how well you are currently getting your message out to your constituents, but they would do so with 100% effort and project commitment.
George B. Cuff, FCMC
George B. Cuff & Associates Ltd.
Web Audits and Analysis
User Analysis
- Audience profiling
- Perception audit
- Stakeholder requirements analysis
Competitor Analysis
- Evaluation of competitor web strategies and positioning
- SWOT analysis relative to competitive environment
- Existing functionality and tools being utilized in the market
Content Analysis
- Language usage
- Copy proofing
- Value provided to user
- Presentation
- Image load times
- Availability and location of contact information
Information Architecture Analysis
- Navigational structure
- Site map
- Broken links
Design Analysis
- Visual design
- Branding guidelines
- Branding and design consistency
Technical Analysis
- Analytics analysis
- Page load times
- Search Engine Optimization (inc. keyword review)
Operational Analysis
- Aligning web strategy with business strategy
- Examine e-marketing strategies (pay-per-click campaigns)
- Review processes and potential benefits of moving these online
- Application of new technologies to enhance business process
