For over 30 years I have been consulting to leaders in local governments all across Canada. Throughout my career, my clients have frequently called upon me for advice when sourcing consultants offering other specialized services. I only recommend the best and I do so on the basis of my reputation for honesty coming with the referral. The Synergist team is made up of very bright, creative and persuasive professionals. That is not the only reason I recommend Synergist to do your communications work. I do so because of their integrity. Not only would they provide you with custom solutions and an honest assessment of how well you are currently getting your message out to your constituents, but they would do so with 100% effort and project commitment.
George B. Cuff, FCMC
George B. Cuff & Associates Ltd.
Market Research and Analysis
Market Analysis
Whether you’re starting a new business, considering entering a new market or launching a new product or service, evaluating market attractiveness and potential for growth is essential. Our expert analysis of market size, growth rate, profitability, industry cost structure, distribution channels, and market trends can solidify whether or not you are making the decisions that will provide your organization with optimal return on investment.
Customer Profiling
The key to improving marketing and sales for your organization is understanding who exactly your customers are. Customer profiling helps categorize the traits and characteristics of your customers and determine which marketing and sales efforts will yield maximum results.
Stakeholder Management
Gaining stakeholder support is critical to making the project a success immediately and in the future, whether you are simply developing a new corporate website or entering into a branding program. Stakeholder analysis ensures that the requirements and objectives of projects are outlined and that stakeholders remain engaged and empowered throughout the project.
Competitive Analysis
The effectiveness of your brand is often impacted by what your competitors are and aren’t doing. Before any strategies are formulated, you need to know who your competitors are and what strategies they are undertaking to gain or retain market share. Where are there opportunities and where are you vulnerable? A detailed competitor analysis will answer questions such as: who are your main competitors, what is their value proposition, what tools are they using to go to market, who are they targeting, and how are they positioning themselves and their products or services?
Survey Development and Analysis
Survey development is a highly complex process. Effective surveys should eliminate biases, avoid leading respondents, ask the right questions, and offer useful, actionable insights. There are multiple factors to consider when developing a survey in order to facilitate buy-in and support the implementation of the resulting findings and recommendations.
Focus Testing
When it comes to launching a new brand, website or product, you want to be able to predict and measure public response before going to market. Visualizing responses, listening to feedback, and having the ability to analyze and align perceptions of sample audiences are critical to knowing how well your market will respond post launch.
