December 7, 2009

Synergist Communications launches the new Burnaby Hospital Foundation website.

(Burnaby, British Columbia) – The holidays are truly a time for giving and those looking to donate to Burnaby Hospital Foundation’s 2.6 Million “Prescription for Giving” Campaign will be able to do so safely and with ease through their new website. Launched in late November, the redeveloped site is up and already accepting online donations.

“From the start of the project, it was our goal to work with the Foundation to develop a site that was as functionally sound as it was visually appealing,” said Jeff Nixon, Senior Consultant with Synergist Communications. “Meeting both the needs of the Foundation and its supporters was our top priority,”

Working collaboratively with Foundation staff, Synergist Communications completed a thorough site audit including; a content evaluation, stakeholder analysis, competitive review, technical analysis, and an operational analysis.  The site structure and design developed has proven to be one that is truly end-user focused and allows for visitors to find the information they are looking for quickly and without complication.

Burnaby Hospital Foundation’s mission is to raise funds through community partnerships to make Burnaby Hospital the best it can be. The redevelopment of the website clearly supports the objectives of the Foundation and the site is now not only an integral component of their external communications, but it has become a tool that streamlines internal communication as well.

About Burnaby Hospital Foundation

Burnaby Hospital Foundation is the philanthropic arm of Burnaby Hospital. The Foundation raises financial resources needed for innovative health care equipment, state-of-the-art technology, capital projects and educational outreach. Since 1982, the Foundation has raised over $24 million from over 68,000 donors. To find out how you can help, visit www.bhfoundation.ca.

About Burnaby Hospital Foundation’s $2.6 Million “Prescription for Giving” Campaign

Just as you would see your doctor for a prescription to get better, Burnaby Hospital looks to the community to fill their prescription for critically needed medical equipment. Over the past few years, great advances in technology have resulted in the availability and options of diagnostic, surgical and medical equipment. Having the newest state of the art equipment ensures Burnaby Hospital is a leader in community patient care.

For more information, contact:

Jeff Nixon
Senior Consultant
Synergist Communications Inc.
604.524.1412