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Synergist Takes Gold!

Thursday, 10 November 2011 12:25

SYNERGIST COMMUNICATIONS GARNERS INTERNATIONAL MARCOM AWARD FOR BRAND CREATION AND LAUNCH OF CANADA’S FIRST TRUE CAVIAR — NORTHERN DIVINE BY TARGET MARINE HATCHERIES

statue Marcom

British Columbia — Synergist Communications has earned a Gold MarCom Award 2011 for the brand creation, launch and promotion of Northern Divine Caviar produced by client Target Marine Hatcheries.

MarCom statues grace the trophy cases of some of the top business and communication firms in the world. The international competition, which recognizes outstanding creative achievement by marketing and communication professionals, received over 6,000 entries from across North America and many other countries, making the contest fierce and the prize highly coveted.

“Having a great product or service isn’t enough to win loyalty in today’s hyper marketplace. Strong brand identity and strategy based on genuine value is crucial to earning trust and mindshare, whether for companies selling products or communities working to attract residents, tourists and investment. It’s a pleasure to work with clients like Target Marine who really do offer superior products and who are committed to growing their brands in ethical and thoughtful ways” said Jeff Nixon, Senior Consultant at Synergist Communications.

Target Marine is Canada’s only producer of farmed white sturgeon, a natural choice for consumers seeking high quality, eco-friendly food products. True caviar is crafted from the roe of Sturgeon, which are rapidly being depleted in the wild due to over-fishing and other factors. Target Marine is committed to preserving the environment while helping meet growing food demand through practices that don’t pollute local waters or harm sensitive habitats.

About Synergist Communications

Synergist Communications specializes in strategic branding to help communities and companies improve public perception, attract investment and grow flourishing enterprises. Synergist serves municipalities, non-profits, and government agencies across Canada, offering a range of services including brand strategy, market research and analysis, business consulting, web development, marketing communications, writing and graphic design.

For more information about the Award, Northern Divine Caviar, Target Marine Hatcheries and/or Ethical Branding and Marketing, contact: Jeff Nixon, Senior Consultant jeff.nixon@synergistcommunications.com.