Newly Elected, Newly Branded? Why Municipal Officials and Staff Should Stay the Brand Course After Elections

Municipal World Article - February 2012

About Municipal World

Municipal World is the oldest continuously published monthly municipal magazine in the world. Founded in 1891, the magazine is devoted to promoting effective municipal government. Visit Site 

Synergist is pleased to redevelop the Downtown New Westminster BIA website. The revised site, to be launched in March 2012, will play an integral part in helping the BIA promote Downtown New Westminster.

About the Downtown New Westminster BIA

The Downtown New Westminster Business Improvement Area (BIA) represents the interests of over 150 property owners and the 500 businesses located from the waterfront up to Royal Avenue, and from the Patullo Bridge to 10th Street.

The BIA provides many benefits and enables property owners and businesses to work together on an ongoing basis as a non-profit society whose mandate is to assist in the revitalization and promotion of Downtown New Westminster.

Synergist Communications is excited to help launch Agency Clinic of Natural Medicine. Our involvement included research, brand strategy, identity development and the design and development of their website www.agencyhealth.ca. The clinic is now open in South Surrey and Abbotsford.

Synergist Communications is excited to launch West Broadway's new place brand strategy and visual identity. Look for new materials as they are released over the next few months including a new Business Improvement Association website launching in January 2012.

Full Case Study

Play the Rudolph Road Challenge for Burnaby Hospital 

After a terrible tumble on the ski slopes, poor Rudolph needs urgent medical attention. Help Rudolph make it safely to Burnaby Hospital by playing the Rudolph Road Challenge.

All proceeds from the Rudolph Road Challenge will help Burnaby Hospital Foundation raise $2.7 million for urgently-needed hospital equipment. These funds will be used to help diagnose illness, take away pain and save lives!

Thanks for playing and be sure to enter for a chance to win an iPad 2 and “Game a Day Giveaway” (courtesy of Electronic Arts Canada).

Play Here

SYNERGIST COMMUNICATIONS GARNERS INTERNATIONAL MARCOM AWARD FOR BRAND CREATION AND LAUNCH OF CANADA’S FIRST TRUE CAVIAR — NORTHERN DIVINE BY TARGET MARINE HATCHERIES

Synergist is pleased to announce the official launch of New Westminster Community Schools! Over the past few months Synergist has collaborated with the partnership composed of School District No. 40, New Westminster Parks, Recreation and Culture and the Ministry of Children and Family Development. Our involvement included research, facilitation, brand strategy and visual identity development.

For more information on Community Schools visit http://district.sd40.bc.ca/services/community-schools

Remember Rudolph???

Well we are pleased to announce he is coming back this Christmas! Synergist and the Burnaby Hospital Foundation are already gearing up for the Holidays and looking for sponsors for our 2011 Interactive E-Card. This year's card promises to be even more successful and fun than last year! Email us today if you want more details on how to get involved info@synergistcommunications.com. Remember, the goal of the card is to support Burnaby Hospital by helping raise funds for urgently-needed medical equipment.

Play 2010 Game Here

Synergist is excited to work with the West Broadway Business Improvement Association to develop a unified vision and visual identity for the community. The program will involve market research and meeting with various stakeholder groups to strategically brand and market the area in a way that increases awareness, profiles investment opportunities, and attracts new business.

About the BIA

The West Broadway Business Association has been established as a community based organization for the maintenance of interests and issues facing merchants along the West Broadway corridor.

• To be a spokesperson for businesses and to be available to members who wish to express their views
• To initiate, coordinate and develop programs and recommendations to be presented to all concerned levels of governments.
• To encourage and develop two-way communication between the private and public sectors.
• To develop policy for presentation to municipal levels of government and specifically, to responsible ministers ofgovernment.
• To actively improve the general economic climate along our busy corridor by fostering responsible and harmonious attitudes among government, business and labour.
• To maintain the richness of our community for the benefit of all who live and work in the area.

On Sunday August 21, 2011 the merchants and business people of downtown Port Coquitlam, in partnership with Metro Motors, will be closing down our streets and filling them with hundreds of beautiful collector cars and over 40,000 spectators.

 In addition to the 500 plus vehicles that will be on display, there will be continuous entertainment on the Leigh Square bandstand featuring the “#1 Elvis Tribute Artist”…Darren Lee (www.darren-lee.com), a stand up performance by the Second Story Theatre (www.secondstoreytheatre.com), old time Rock & Roll band “Inner Wild” and the harmonic sounds of the “Big Yahoo”, an incredible 10-person local band with vocals that give you goose bumps with every song they perform.

Other entertainment not on the main stage includes performances by “Trials Stars” (www.trialsstars.com) who can seemingly climb, jump or pedal their mountain bikes onto or up on anything. Young and old alike will be mesmerized by the magic of Award Winning and Internationally Published Magician Alex Seaman (www.alexseaman.com). Alex is eighteen years old and has been performing magic for over seven years. He started out with children’s magic performing at birthday parties and children’s events and, since then, has been perfecting his skills in Family oriented shows. Returning for a sixth straight year is the popular “Builder’s Showcase” area which features over 2.5 million dollars worth of custom cars. Six world-class builders from the Lower Mainland area will have many vehicles on display that you won’t see anywhere else. There is also face painting, a free 9-hole mini golf course, “Collector’s Corner display, “Mustang Alley” and whole lot more.

We value our media partners and hope you will be able to join us this year.  We are looking forward to another great show!

MEDIA PACKAGES

If you are able to attend the event on August 21 that runs from 10am to 4pm, please register at the BIA HQ tent in Leigh Square and pick up your Media Courtesy Package.

The 2011 Media Courtesy Package includes:

• A pass to our invite only air conditioned VIP room where you can relax, meet fellow VIPs and mingle with the entertainers while enjoying some munchies and a beverage – maybe even do an interview or two
• A souvenir event T-shirt
• Coupons from local merchants for free goodies that can be enjoyed on event day or later in the month

 For more information regarding this year’s event and past events please visit our web site at www.pocobia.com

 This event is only possible because of the generous donation of time given by our volunteers and the financing that has been provided by all of the Downtown PoCo Businesses in partnership with Metro Motors.

Please attribute any quotes from this press release to Dean Washington, Car Show Chairperson. Interviews are available on short notice at any time. Please contact him at 604-629-9665.