Synergist Communications looked past our immediate needs and objectives and provided our organization with professional recommendations and intelligent solutions we hadn’t originally considered. Their strategic approach and unique process enabled us to establish a shared vision prior to developing our marketing materials. As a result we are confident our brand and identity is on target and the programs and initiatives we are implementing will achieve our marketing objectives and continue to be successful for years to come.
Ineke Boekhorst
Downtown Maple Ridge BIA
February 05, 2010
Synergist Communications to rebrand the Burnaby North Road Business Improvement Association. The program includes developing both a brand platform and visual identity that reinforce the BIA’s vision for North Road and promotes the area within the Lower Mainland.
(Burnaby, British Columbia) - The Burnaby North Road Business Improvement Association has chosen Synergist Communications to strategically position and build a brand foundation for the area that can be leveraged to increase awareness, profile investment opportunities and attract new business. The program will involve market research and meeting with various stakeholder groups to create a unified vision for Burnaby North Road.
“To effectively brand and market the area it is essential to determine and agree on what makes Burnaby North Road stand out from all other surrounding areas,” said Jeff Nixon, Senior Consultant with Synergist Communications. “Once you have a clear and consistent message to communicate, developing the brand identity and implementing BIA initiatives becomes all about reinforcement not guess work.”
About the Burnaby North Road Business Improvement Association
The Burnaby North Road Business Improvement Association (BNRBIA) is a not-for-profit organization that represents businesses and property owners along North Road in Burnaby. The BIA was formed to improve the attractiveness of the area and help promote it as a good place to shop, visit and do business. The Burnaby North Road BIA is committed to business development, promotion of the district, and the overall vitality of the area.
To find out more about the Burnaby North Road Business Improvement Association visit www.burnabynorthroadbia.ca.
For more information, contact:
Jeff Nixon
Senior Consultant
Synergist Communications Inc.
604.524.1412
