September 30, 2009

Synergist to rebrand Downtown New Westminster. The New Westminster Downtown Business Association has selected Synergist Communications to develop and launch their new brand identity in Spring 2010.

(New Westminster, British Columbia) – If you have not visited Downtown New Westminster lately you will likely be unaware of all the residential and commercial development that is in progress. Starting all around the New Westminster Skytrain Station and across to the River Market at Westminster Quay great things are happening and the area is hardly recognizable. Even the Old Terminal Pub has been completely renovated and refurbished. The most exciting part, this is only the beginning of the City’s transformation. Spreading this excitement across the Lower Mainland and beyond is the objective of the Downtown New Westminster BIA; but first they must internally align and position the Downtown New West brand in the minds of its members, stakeholders and the community itself. The Downtown New Westminster BIA has engaged Synergist to develop a brand platform and visual identity that reflects the brand essence of Downtown New Westminster and materials that reinforce the Downtown New Westminster brand promise. The program will include meeting with BIA staff, City officials, Tourism New Westminster, local businesses, and the public to identify current perceptions and associations related to the Downtown New Westminster brand.

About the Downtown New Westminster Business Improvement Association

The Downtown New Westminster Business Improvement Area (BIA) represents the interests of over 150 property owners and the 500 businesses in the Downtown core and assists in the revitalization and promotion of Downtown New Westminster.

The Downtown New Westminster Business Improvement Association is a self-help organization funded by its members and its key objectives include:

• Continuing to promote Downtown New Westminster through special events, attractions, promotions, and marketing initiatives
• Continuing to utilize the Fraser River and City’s history as a focus for increasing the number of people, activity, and development in the downtown area
• Continuing to work with Downtown Property Owners and Businesses, the City, Police Department and social groups to make Downtown New Westminster a safe and vibrant place to work, visit, live and shop
• Assisting with the recruitment and attraction of new businesses and development to the downtown, and assisting with the retention of existing businesses
• Continuing to encourage and facilitate pro-active planning, adequate zoning and design guidelines–both new and existing, which would help with the development of the downtown area while promoting mobility, safety, and beauty
• Providing leadership and communicating matters of concern to our members, government officials, and to the public.

To find out more about the Downtown New Westminster Business Improvement Association visit www.newwestbia.com.

For more information, contact:

Jeff Nixon
Senior Consultant
Synergist Communications Inc.
604.524.1412