Synergist Communications is one of Canada’s leading specialists in strategic place branding. We help communities and organizations improve public perception, encourage investment, and grow successful and flourishing enterprises.

Our talented, award-winning professionals and partners bring a wealth of experience to every project. We provide a comprehensive set of high-quality branding services including brand strategy, market research and analysis, business consulting, web design and development, marketing communications, graphic design, and writing.

Located in beautiful British Columbia, we are proud to serve municipalities, non-profit organizations, and government agencies across Canada.

Our Philosophy

We are committed to providing our clients with affordable and innovative brand solutions. We follow a proven process that matches your unique business needs with the best skills and resources for your project, identifies your branding strengths and challenges, and designs and implements a high-impact brand strategy.

We customize each project to eliminate vulnerabilities and take advantage of opportunities. We take pride in our hassle-free service, rewarding relationships with our clients, and exceptional products.

Our Process

We begin each project by gaining a thorough understanding of your business needs, strengths, and challenges. To do this, we ask a lot of questions:

• How is your community perceived by the public, stakeholders, council and staff?
• What are your community’s key brand attributes and values?
• What are the key objectives of your community?
• Who are the target markets and how do they perceive the community?
• Where has the community had the most success?
• Where are the opportunities to stand out against neighbouring communities?
• How can you create emotional ties between audiences and the brand?

We gather information. We conduct in-person interviews and focus groups with city staff and stakeholders, local businesses owners, residents, seniors groups, schools, visitors, and surrounding communities. We audit existing communications and processes, and do market research and analysis.

We create a clear picture of where you are now, and where you need to be. We develop a brand strategy and blueprint that we use to create a distinct visual identity, effective messaging, and quality marketing material. We take pride in telling your story to build a strong community.